How To Perish Attention

I desire to start this post amongst a simple, yet profound query for y'all to ponder most your ain business…

“What is the i thing too get-go thing y'all exactly practise to larn coin inwards your business?”

The answers I demand heed when I inquire this query from a alive audience ranges from “Create a product” to “Make a sale.”

While these answers seem to brand sense, the rattling get-go thing y'all must practise inwards social club to larn coin inwards your concern is to GET THE ATTENTION OF YOUR TARGET MARKET.  It’s the critical get-go footstep to whatever marketing effort.

My mentor, Dan Kennedy, has this to say most this topic,

“It happens constantly too it is the hidden clandestine argue why then many marketing campaigns autumn agency brusk of their potential.  Not because the offering isn’t skillful or wouldn’t last welcomed yesteryear all the recipients; but because many of the recipients never know most it because nosotros neglect to ascendence their attention.”


Reread Dan’s statement.  It’s simple, yet profound.  Basically y'all tin accept the best production or service, yet if y'all are non getting the attending of your target market, you’re going to operate broke.

Not likewise long agone I was visiting New York City.  While there, I strolled over to Times Square.  If you’ve ever been to Times Square y'all know it’s an overwhelming sensory experience.  There’s traffic noise, visual noise, people noise.  It’s a bombardment too if y'all rest at that spot likewise long too your senses start to larn numb.

Trying to marketplace your production or services today is no dissimilar than standing inwards Times Square too yelling at the operate yesteryear of your lungs.  There’s no escape to all the marketing too advertising racket people face.  TV, radio, billboards, paper too magazines, straight mail, banner ads, pop-up ads, Google ads. 24 hours a day, seven days a week, 365 days a year.

Your challenge is to cutting through all the racket too clutter too practise top-of-the-mind awareness amongst your target market.

Sadly… most marketing fails, because it is then “plain vanilla” too ordinary.  People are busy. They’re jaded, guarded, too skeptical. Some are inexpensive too down-right rude.

 Lots of folks accept no time, no patience, too petty involvement inwards what you’re selling.  So how tin y'all hold off to larn their attending yesteryear but adding to the noise?

YOU GOTTA DO THINGS DIFFERENTLY!

One of the most effective techniques to catch the attending of your reader, either online or offline, is to role fake handwritten notes too doodles.  In this 24-hour interval too historic menstruum of computer-generated everything, the ability of handwriting stands out.

You cannot assistance but run into this technique used to a greater extent than too more.  It’s inwards the advertisements inwards your weekend paper; it’s on telly commercials too inwards magazine ads. I’ve fifty-fifty seen it used effectively on mass covers.  You are instantly starting to run into its role on Web sites, blogs too squelch pages.

The role of fake handwriting goes dorsum a long agency inwards advertising, however, many copywriters too marketers give me credit for this most recent too widespread role of handwritten doodles amongst the creation of CopyDoodles®. 

As a affair of fact, marketing guru, Bill Glazer called CopyDoodles, “the biggest enhancement I accept seen inwards the concluding 10 years for people that are writing re-create for bumping the response too making the re-create much to a greater extent than interesting.” 

Before CopyDoodles, the physical care for to add together handwritten doodles was both time-consuming too tedious.  Now y'all tin add together these powerful doodles to your marketing inwards mere seconds.

Over the years, my clients too I accept done a issue of dissever tests too across the boards the materials that incorporate handwritten notes too doodles ever perform improve than those without them.

Of class y'all accept to know how too when to role them appropriately (just slapping a bunch of CopyDoodles on your materials without proper context tin last counter-productive).

So why is fake handwriting then effective?

Legendary straight marketer too author of Common Sense Direct Marketing, Drayton Bird, says, “The role of handwritten notes inwards the margins tin add together multifariousness too involvement to the optic too brain.”  Quite simply, the widespread role of computers, give-and-take processing too Light Amplification by Stimulated Emission of Radiation printers has created “homogenized marketing.” Meaning 95% of everything looks the same.  When y'all innovate a handwritten or hand-drawn chemical division to the mix, it becomes rattling dissimilar inwards a simple, human-personality sort of way.

The effectiveness of a uncomplicated blood-red handwritten annotation too doodle to a spider web page or straight post service slice tin last huge too over fourth dimension this type of re-create cosmetic technique tin add together thousands of dollars to your bottom line.  Try it too run into for yourself!

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Mike Capuzzi is a marketing strategist, author, speaker too newsletter publisher.  Since 1998, he has been helping entrepreneurs too concern owners improve their marketing too response rates.  He is the inventor of the wildly successful CopyDoodles, which allows anybody to apace too easily add together handwriting elements to their marketing.  For a FREE ebook on how to increase your marketing response too to a greater extent than data most CopyDoodles watch www.copydoodles.com.

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