Big Changes At Hotels.Com

This calendar week nosotros interviewed Vic Walia, senior manager for global build advertising at hotels.com.  The mega build is making unopen to major branding changes to heighten their build in addition to expand their reach. Check out this marketing spider web log exclusive interview:

1. What's the principal motivation for the novel Hotels.com logo? We wanted to unify the build globally in addition to demo our customers whether booking from or traveling to the US, London or Tokyo, it’s the same go experience with hotels.com. We besides wanted to bring our expertise in addition to longstanding leadership inwards the market. 

2. In conjunction with the logo update you're besides changing your tagline. Can yous supply unopen to insight into the update? Finding travelers the perfect house is actually the nub of what we’ve done for twenty years in addition to then nosotros wanted to remind customers that we’re near hotels, in addition to alone hotels. We sell over thirty 1000000 room nights every yr with upwardly to 100,000 deals in addition to then nosotros know our customers count on us to notice the perfect room, which is why our novel tagline resonated in addition to then good with our loyal customers on Facebook.

3. How has the Hotels.com build evolved inwards the concluding yr in addition to where create yous run across it going inwards the future? The build continues to focus on its nub business, hotels. The go marketplace in addition to ecommerce marketplace is a dynamic ane in addition to constantly changes in addition to Hotels.com volition arrange accordingly, equally it e'er has.

4. In your unloosen yous mentioned additional changes inwards the side yesteryear side couplet of quarters. Can give our readers unopen to insight into additional build related changes you'll hold upwardly making? In improver to the logo alter globally, nosotros volition hold upwardly integrating a novel await in addition to experience with all of our sites globally to aid unify the brands. We pick out besides began using our novel font mode inside all of our creative from TV advertising, sale messaging in addition to emails. New sub-logos pick out besides been released inwards the novel mode for the loyalty program, Welcome Rewards in addition to for Deal of the Day to shout out simply a few. We are updating our Photography our Site Copy in addition to overall page designs inwards gild to give users a better, to a greater extent than informed experience equally they navigate the site.

5. How volition yous mensurate the reaction in addition to feedback to your novel branding (logo, tagline, etc.)? The feedback volition hold upwardly measured most clearly yesteryear trouble organization results. Plus, nosotros pick out already tested the novel logo, tagline in addition to creative with question to ensure that it appeals to our electrical flow client base of operations equally good equally whatsoever novel potential customers. 

Special thank yous to Vic Walia for sharing his rebranding secrets with us.  He is a Brand Marketing Director with over 13+ years of experience managing several billion dollar consumer brands inwards the Food, FMCG, Travel/Leisure in addition to E-commerce categories.

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