ve focused on finding the correct keywords Search Marketing Soars: Focus on Landing PagesWe all know landing pages are of import too A/B testing is a mutual phrase alongside search marketers, but are nosotros every bit an manufacture taking landing pages to the adjacent level? Search engine marketing traffic is highly engaged too quite honestly, unlike from other online media. So, why create nosotros at ane time this traffic to the same generic landing pages?

There is a novel displace that centers Web blueprint but about search intent. Strong keyword groupings that inwards the yesteryear didn't conduct maintain a expert “home” volition at nowadays buy the farm a custom built landing page with tailored content. For instance, for a move client, nosotros created novel landing pages with content specific to the psychographic intent of the search phrase or phrases.

Landing pages similar this accept fourth dimension too endeavor to brainstorm too build, but the rewards are worth it if idea out. These custom landing pages are likewise atomic number 82 generation forms. They created a slap-up sense with tailored content for the consumer too likewise increased conversions yesteryear 25% when compared to the previous destination pages.

In some other instance, nosotros built out landing pages for certainly geographic based price that were of import to our client, every bit it was a service offering that had non been hitting our online metrics. When a novel landing page was created but about the context of the keyword groupings, the toll per atomic number 82 dropped significantly (think hundreds of percent points).

The moral of the story is that search marketers should intend to a greater extent than strategically inwards their landing page decisions. It is to a greater extent than than A/B testing these days. Work with your customer too creative teams to heighten the total search sense from offset to finish.

by Lindsay Blankenship of AvenueA-Razorfish.com