Protection From Construct Infection
Hi all.. banking firm gibe out the The Chief Marketing Officer Council's newest study, "Protection from Brand Infection," which examines how in addition to where online in addition to offline scams are impacting construct trust, confidence, credibility in addition to affinity amid consumers, channels in addition to describe of piece of work concern partners.
The maiden seeks to educate best practices past times engaging inwards conversations amongst leading global marketers virtually their construct security strategies in addition to how they are leveraging diverse technologies, resources, solutions, in addition to services.
There are numerous proof points that demonstrate the describe of piece of work concern acquit on of counterfeiting, piracy in addition to cyber-fraud. You know... those "web scams" nosotros teach out along hearing virtually inwards online marketing circles!
According to recent estimates, counterfeiting in addition to piracy toll the USA economic scheme solitary betwixt $200 billion in addition to $250 billion per year, in addition to stole equally many equally 750,000 American jobs. Many of the security in addition to security measures established to monitor or safeguard companies against these attacks reside alone inside the operational, information technology or legal areas. Yet inwards reality, marketing must endure a major contributor in addition to stakeholder equally companies motion to secure the trust, loyalty in addition to affinity for a brand.
The Council invites you lot to portion your experiences amongst your peers past times completing this brief online survey. All responses volition endure kept confidential. In provide for taking the survey, you lot volition have a costless re-create of the finally question study upon its publication.
Thank you lot inwards advance for your participation in addition to for your insight into this costly marketing challenge!
The maiden seeks to educate best practices past times engaging inwards conversations amongst leading global marketers virtually their construct security strategies in addition to how they are leveraging diverse technologies, resources, solutions, in addition to services.There are numerous proof points that demonstrate the describe of piece of work concern acquit on of counterfeiting, piracy in addition to cyber-fraud. You know... those "web scams" nosotros teach out along hearing virtually inwards online marketing circles!
According to recent estimates, counterfeiting in addition to piracy toll the USA economic scheme solitary betwixt $200 billion in addition to $250 billion per year, in addition to stole equally many equally 750,000 American jobs. Many of the security in addition to security measures established to monitor or safeguard companies against these attacks reside alone inside the operational, information technology or legal areas. Yet inwards reality, marketing must endure a major contributor in addition to stakeholder equally companies motion to secure the trust, loyalty in addition to affinity for a brand.
The Council invites you lot to portion your experiences amongst your peers past times completing this brief online survey. All responses volition endure kept confidential. In provide for taking the survey, you lot volition have a costless re-create of the finally question study upon its publication.
Thank you lot inwards advance for your participation in addition to for your insight into this costly marketing challenge!
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