Google Pay-Per-Click: The Truth Is Revealed

Last nighttime I was wondering most my Google PPC ads in addition to why my buddy was paying less per click than I was. We're marketing inward the same niche in addition to I couldn't quite empathise the disparity. Then depression in addition to behold I live on a link from a friend today on "Quality Score" in addition to what determines your click price.

If you're trying to brand sense of PPC in addition to how it works, hear to this brief video from Google Chief Economist, Hal Varian, who explains the AdWords Ad Auction in addition to how your max CPC bid in addition to character score induce upwards one's hear how much you lot pay for a click on Google.com. More importantly, Hal specifically mentions which factors induce upwards one's hear your character score - definitely worth the side past times side ix minutes. Be certain to retweet in addition to part alongside your marketing buddies...

All the best,

Michael

Share this post