Watching The Super Bowl...

Each twelvemonth I await forrard to watching the Super Bowl.  Even though my favorite squad wasn't playing this year, there's exactly something nigh seeing ane of the year's biggest events.  I suppose the existent argue why I've e'er tuned inwards to the Super Bowl is because I'm but interested inwards the commercials.  In add-on to watching the ads, I'm as curious as to whom the novel advertisers are as good as who continues to pass the large bucks twelvemonth later on year.

This twelvemonth was a combination of painting exhibit previews as well as unopen to novel advertisers as good as the traditional advertisers similar GoDaddy as well as Budweiser.  Although I saw to a greater extent than station programming ads than ever before.  I approximate the network had a piffling difficulty selling out all of their promotion space!

Is it worth the cost of advertising?

I idea a release of this year's commercials were pretty underwhelming (which seems to move to a greater extent than truthful each year).  Personlly, whether Dockers is showing a bunch of men walking through a pasture without their pants or Careerbuilder gives us an role tour where employees accept aught but their underwear on, I could tending less.  From my perspective, most the advertisers exactly don't instruct it.  The exclusively exception is perchance Bud Light where their audience is the exact segment that's watching the game - those who attend or spotter sporting events.  Because of their pregnant presence, I'm surely they got a pretty favorable cost for all of their exposure.

Even so, the role of advertising is to engage, brand, as well as exercise awareness.  Effective advertising is besides capable of measurement a result.  Other than GoDaddy, who gives unopen to of their target audience a argue to instruct online, in that place was no existent straight answer vehicle on whatever of the ads.  Can you lot state "missed opportunity"?  That is, if you're trying to hit millenials or fifty-fifty thirty-somethings.  Maybe I missed it, but no references to social media (Facebook or Twitter) or fifty-fifty texting.  Although I'm surely that enough of people were texting during the game.

The Super Bowl is besides a decent platform for novel production launches from my perspective.  FLO TV was completely novel to me as well as I didn't fifty-fifty realize that such a device existed.  But without whatever telephone holler upwardly to activity that was personally relevant to me, I'll likely forget nigh it inwards morning.

I approximate the advertisers who are spending the bucks are hence surely of the effectiveness of their ads that they don't postulate to mensurate their results-although I abide by that impossible to believe. If advertising is nonetheless based on impressions, as well as non action, as well as then it nonetheless has a real long agency to go.  This is why TV advertising continues to tedious as well as to a greater extent than marketers are taking to the web. Not exclusively is it measurable, but many advertisers exclusively pay for action. 

What's the existent challenge?

Without straight response, how exercise these advertisers know if their advertising is generating the termination they're looking for?  I wonder if they fifty-fifty idea nigh the goals of their campaign.  H5N1 solid made of total cans of Bud Light - cute.. but was it worth the $1M Budweiser had to pay for it?  Personally I similar to know if each dollar I pass delivers a positive return.  I approximate that's why I pass most of my coin on online advertising as well as piffling else.

Part of the argue why I don't quite empathize Super Bowl advertising is because I don't empathize the target market.  It seems to me that everyone from 8 - lxxx is likely watching the game.  That's likely why the Who was the one-half fourth dimension entertainment.  The Who were large earlier I was born but I nonetheless idea they were pretty good.  I'm exactly surprised they weren't wearing Pepsi T-shirts, although the drummer's cybals seemed to move painted alongside Pepsi colors. 

As long as there's TV, on the subway scheme or your computer, in that place volition move advertising.  You wont meet whatever of the companies I consult for advertising on the Super Bowl.  But as well as then again, when everyone is watching TV on their computers, I powerfulness non move able to avoid taking the plunge.  And that solar daytime is presently upon us.  It's already begun as well as the side past times side few years volition probable consummate the transition.  Super Bowl hither nosotros come!

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