Marketing Tip: Become The Extra Mile
I latterly had a real skillful sense amongst this when visiting a local retailer. I asked individual if they had whatever to a greater extent than items of a detail sort inward the dorsum of the store. After waiting a few minutes, the clerk came dorsum in addition to said 'no'. But she didn't halt there. She said, "let me telephone phone about other shop to run into if they accept whatever inward stock." After calling the shop in addition to discovering that they were out of stock equally well, she called a challenger to run into if they had the item - which they did.
She was focused on making me happy. And because she went the extra mile, I volition live dorsum to her shop many times over. The lesson to live learned hither is to care for each in addition to every client amongst dignity in addition to respect. And, most importantly, to acquire the extra mile. This pays dividends fourth dimension in addition to again.
When you lot are putting together your marketing program, operate diligently to inquire the question, "how tin I acquire the extra mile?" Collaborate amongst people on your team, your client service group, in addition to fifty-fifty your customers. By baking additional value into the marketing in addition to buy process, you'll construct everlasting loyalty amid your customers!
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