Google Fiber: The Adjacent Alter Inwards Marketing Technology

Techcrunch of late featured an article that mentions the exam Google has been running on a express scale amongst Google Fiber.  The get-go fourth dimension I read nearly Google entry into the cable market, I got a knot inward my stomach.  Personally it's a picayune besides "big brother" for me, but the fact that they are able to transmit information almost 100 times faster than what nosotros accept directly was pretty exciting to tell the least.  Now the coverage has moved from speed as well as clarity to programming.

The most recent article from Techcrunch says, "When Google get-go announced the details of its Kansas City fiber rollout, 1 of the knocks against it was that its channel lineup was a picayune thin. While it had struck deals to select video subscribers to a greater extent than than 116 channels, at the fourth dimension of its announcement, it was missing to a greater extent than or less notable channels — materials similar ESPN, Disney, AMC, TBS, TNT, as well as HBO.

Today, Google announced it has also added content from Time Warner’s Turner Broadcasting. The Turner bargain volition render channels similar Boomerang, Cartoon Network, CNN, CNN en Español, CNN International, HLN, hTV, infinito, TBS, TCM: Turner Classic Movies, TNT, as well as truTV. That brings Google almost on the same playing champaign amongst other distributors.  Currently Google is charging 1 hundred as well as 20 bucks a calendar month for TV as well as 1Gbps broadband which is inline amongst other offerings."

This shift, inward my persuasion way a distich of things.  The get-go is that the fiber itself, as well as the fact that you'll survive able to flow shows, movies, data, etc. extremely fast is no longer the marketing objective.  Rather, Google is going afterwards a greater portion of eyeballs offline.  Think nearly it.  If they accept your attending for advertising online as well as offline, they non exclusively generate billions more, but they ain the consumer.

I don't know nearly yous but this type of strategy makes me uncomfortable.  Knowing that information as well as other types of zeros as well as ones tin survive transmitted faster as well as inward greater quantity is plenty for impatient individuals similar myself.  However, taking a greater portion of my fourth dimension - at function or play - is purely 1 sided.

If Google wants to ain to a greater extent than of my time, they require to render something of value.  Will they larn my viewing habits as well as skip commercials?  I hollo back not.  Unfortunately its yet all nearly the advertising.  What practise yous think?  Will marketing alter based on this type of enhancement or are nosotros simply seeing to a greater extent than of the same?

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