Flash Mob Marketing: Become A Wellness Check

This calendar week we’re taking a expression at a dandy motion I learned close from Gary Stringer. Gary is an executive at Accuracast – an means based inwards England. I was so impressed past times the agency’s motion for national wellness checks, I had to laissez passer out to Gary together with enquire him all close it.

The motion encouraged residents inwards the local expanse to take in their local centre for a gratis wellness check. The NHS inwards Telford together with Wrekin took to a local shopping centre for a flash mob performance. During this they lip-synched along to Maroon 5's 'Moves similar Jagger' together with created a lip dub video, which was so uploaded to their YouTube profile. This is an interesting together with new approach to promote healthcare from an scheme similar the NHS, using a viral video together with sharing via social media has rarely been tried past times such organizations. 

1. Hi Gary, say us close your electrical current role at Accuracast?
I am currently working every bit a digital marketing executive at Accuracast amongst a wide publish of responsibilities nether this title, although principally I undertake link edifice exercises for clients. This involves a publish of tasks designed to increment the publish of backlinks to clients websites together with inwards add-on to this I also create re-create on behalf of clients. I am also involved inwards implementing social media campaigns, such every bit the motion for NHS Telford together with Wrekin which is discussed below.

2. Tell us close your strategy for promoting Telford Health Check.
Essentially the strategy for the flash mob functioning was to generate farther awareness of the gratis wellness depository fiscal establishment friction match service provided past times the NHS Telford together with Wrekin, which was evident inwards each aspect of the approach for the campaign. The flash mob began amongst the recruitment of individuals for the performance, amongst local organizations, students together with trip the lite fantastic schools becoming involved, which helped amend awareness on a local level. Conducting the functioning at local, together with oftentimes busy, shopping centre also led to greater awareness due to the resulting coverage from the local press. Once this had been achieved the motion moved online, amongst the functioning uploaded to a specific YouTube together with were are currently inwards the procedure of promoting this via social media.

3. Where did the sentiment for a flash mob come upwardly from? What were your goals?
Quite oftentimes people are afraid to take in their MD for a wellness depository fiscal establishment friction match every bit they are worried close the results, hence it was of import to communicate the messages of the motion inwards a lite hearted together with humorous manner. The results from the wellness depository fiscal establishment friction match volition either render patients amongst a build clean neb of wellness or allow whatever problems to detected together with treated early. The utilisation of the flash mob functioning was principally to increment the awareness of the wellness depository fiscal establishment friction match service, only also to trim the fearfulness associated amongst it together with hence increment the likelihood of people using the service.

4. Did you lot laissez passer your marketing goals amongst the program?
As the motion is nevertheless to complete it is hard to decide whether the goals cause got been achieved, although awareness of the gratis wellness depository fiscal establishment friction match service has improved since the firstly of the lip dub campaign. Similar campaigns that nosotros cause got conducted inwards the past times cause got led to an increment inwards the publish of people using services of this mode together with hence it is expected that the publish of people using the gratis wellness depository fiscal establishment friction match service volition increase.

5. What advice gain you lot cause got for others who may wishing to utilisation this cast of promotion?
The best slice of advice for others planning to utilisation flash mob performances is to ensure that your message is clearly conveyed together with brand for sure that the functioning is relevant. In lodge to deliver the messages of the motion effectively, each player inwards the functioning wore a t-shirt emblazoned amongst the “when you lot acquire the telephone band GO!” slogan. As the motion was conducted for the NHS Telford together with Wrekin, staging the functioning inwards a busy Telford shopping centre ensured relevance together with highly targeted communication amongst the desired audience. Finally you lot should also brand the content every bit engaging every bit possible together with ensure that it is tardily to part online, inwards lodge to increment awareness.


Gary - thank you lot for sharing your success amongst us!

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