Digital Watermark - As Well As Then Long Qr Codes

Image attributed to Glowimages, Gettingimages, Deliver periodical

Just inwards representative y'all haven't been keeping up, the QR code has made it's means onto exactly nearly everything from ketchup bottles to straight marketing pieces.  This code allows anyone, using a costless app on their smartphones to scan the code as well as watch a specific webpage.  The arrive at goodness of using these codes is uncomplicated - it helps dyad the gap betwixt printed marketing pieces as well as the web.

From my perspective the QR code is all the same relatively novel - but it's already becoming outdated.  Now y'all powerfulness locomote saying, "Are y'all out of your mind?" considering that some marketers are exactly get-go to purpose this code.  However, the reality is that the side yesteryear side iteration of codes has already emerged.

Hello Digital Watermark!  In this month's edition of Deliver, the periodical produced yesteryear the USA Postal Service, an article appeared claiming the side yesteryear side iteration of the seemingly dated QR code - the digital watermark.  Here's how it works.

Instead of using a formal code similar the QR code noted above, at that topographic point is data embedded inside an actual icon or photograph that appears on a printed slice similar a flyer, brochure, or postcard, fifty-fifty a magazine.  When y'all download a costless app from your phone, y'all merely convey to opened upward the app as well as squall for at the icon you're scanning.  

This removes a footstep oftentimes associated amongst QR codes inwards damage of using the app as well as navigating to a website.  When using a QR code, depending on the app you're using, a URL powerfulness charge but y'all all the same convey to navigate to it.  Additionally, digital watermarks laissez passer on marketers to a greater extent than creative leeway amongst existing images equally opposed to adding yet some other chemical gene to their marketing slice or straight mailer.

Innovation is all roughly us.  I personally believe that these embedded codes are a lot less clumsy than QR codes as well as volition convey all of us scanning virtually every icon nosotros see.  Any conception that tin dismiss expire users to engage is a practiced one.  Digital watermarks... y'all convey my endorsement!

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