5 Ways To Plough Every Page Into A Landing Page
Well, today my plea is to get-go treating every page on your site similar a landing page. Hold every page accountable for converting. Start scrutinizing every page, non only your landing pages. Because justice what volition occur if you lot hit get-go treating every page similar a landing page? Your website volition convert more. We did it, in addition to it works.
Here are five ways to larn started.
1) Calls to Action – To process your entire website similar a landing page you lot postulate calls-to-action on every page. Include telephone band to activity buttons in addition to fifty-fifty curt forms on every page of your website. For example, websites similar LogMyCalls, Marketo in addition to Hubspot accept ‘Request a Demo’ buttons in addition to ‘Free Trial’ buttons on nearly every unmarried page. You retrieve these pages convert? Absolutely.
2) Set upward Google Analytics Goals for Pages – Most marketers only ready goals for their landing pages. But you lot are smarter than that. You are going to ready goals for every unmarried page you lot desire to convert. These are the pages you lot desire to agree accountable. Don’t survive afraid to ready funnels for 10 or fifteen pages.
3) Keep Track of Metrics – Most marketers know what their conversion charge per unit of measurement is for their landing pages, but what’s your domicile page’s conversion rate? What’s the conversion charge per unit of measurement for your blog? What’s the conversion charge per unit of measurement for your Products in addition to Features pages? You should know what percent of visitors to these pages are heeding the calls-to-action that you’ve provided.
4) Include Phone Numbers – This is critical. BIA/Kelsey lately released a written report that provided this statistic: 61% of companies state incoming telephone calls are their best Pb source. That’s important. That agency you lot should specifically endeavor to larn customers to telephone band you lot (in nigh businesses). You tin move hit this past times putting telephone numbers on every page possible. These telephone numbers should survive tracking telephone numbers in addition to hence you lot tin move runway how many calls each page produces (that volition touching on your conversion rate). FWIW, you lot should already survive incorporating telephone phone band conversion rates into your landing page conversion rates.
5) Optimize – Just similar you lot attempt in addition to optimize a landing page, you lot should attempt in addition to optimize other pages. Play roughly amongst buttons, forms, placements, colors in addition to calls-to-action. You desire a higher conversion charge per unit of measurement for every page, non only your landing pages.
Get Started
Here’s the point: brand every page convert. Instead of thinking ‘we postulate to larn them to a landing page from the domicile page,’ think, ‘let’s plow the domicile page into a landing page.’ Just pose calls-to-action similar buttons in addition to curt forms everywhere in addition to you’ll get-go to run into your website convert similar a landing page.If you lot follow these steps your website volition convert more.
Jason Wells is the CEO of ContactPoint. Their novel product, LogMyCalls, represents the side past times side generation of intelligent telephone band tracking in addition to marketing automation. Prior to joining ContactPoint, Jason served every bit the Senior Vice President of Sony International, where he led the creation in addition to international expansion of Sony’s mobile concern describe from London.
Jason has spoken on marketing topics at SES New York, SES Toronto, Ad Tech, Digital Hollywood, Nokia World, CTIA in addition to elsewhere. He holds an MBA from the Wharton School at the University of Pennsylvania. To read Jason’s move delight add together LogMyCalls to your Google+ circles in addition to follow them on Twitter.
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