Killin' It Amongst A Facebook Campaign: Snapknot Example Study

As the economic scheme forces pocket-size businesses to grapple on express resources together with work out-of-the-box marketing, social media has emerged equally a powerful low-cost marketing tool. Last calendar week I had the laurels of speaking amongst Mike Rheaume, co-founder of SnapKnot – ane of today’s fastest growing photography websites. Mike shared his insight into successful social media marketing together with gave me a novel appreciation for leveraging the ability of social to grow your business.

SnapKnot is an online platform that matches engaged couples amongst marriage ceremony photographers inwards their local expanse together with toll range. The site, featured on TechCrunch before this year, has seen explosive growth cheers to the proper work of social media.

It’s a Contest
In add-on to coming together a specific marketplace position need, SnapKnot has done an amazing project of leveraging social media to accomplish pregnant growth. And it all began cheers to a Boston-area startup named SocialContests that designed a Facebook rival designed to exponentially increment followers. SnapKnot encouraged participation amid photographers past times offering a $3,000 photographic television receiver camera to ane lucky winner together with promoting the rival via their website, online media partners, together with electronic mail list.

The Facebook contest, which took identify over a iii calendar month period, had a straight together with dramatic demeanour upon on follower count. Snapknot saw a to a greater extent than than 700% jump, straightaway boasting to a greater extent than than 79,000 fans. More importantly, these followers accept translated into increased revenue through novel membership subscriptions together with prospective leads on the marriage ceremony photography website.

More than a Contest
One of the most impressive aspects of this representative written report does non come upward from the utilization of social media itself, but the well-executed marketing plan behind the rival itself. There are a few things that SnapKnot did extremely good amongst rival partner SocialContests to ensure a positive provide on their contest:

1. Incentives for a specific audience. SnapKnot knows their customers extremely well. As such, they didn't simply offering whatsoever type of photographic television receiver camera for the rival but ane that was highly valued amid professional person photographers. By agreement the audience together with providing a production that was sought after, SnapKnot showed their noesis together with expertise acre creating a truthful incentive for their audience.

2. Capturing data from users. Not exclusively did the rival encourage users to travel fans of the marriage ceremony photography site, it also required advert together with electronic mail address equally good equally a qualifying inquiry to last answered for participation. Building a solid listing is ane of the most powerful tools inwards whatsoever marketing arsenal, particularly when integrated amongst a drip marketing plan that moves individuals through a buy conclusion procedure leading to interest, desire, together with purchase.

3. Leverage the ability of social. Offering a swell incentive for lilliputian cost (name together with email) SnapKnot realized that much of their success would come upward from tapping social networks of photographers who they unremarkably could non reach. Through a rival sharing feature, many photographers learned near the rival through social shares together with emails from their friends.

By applying a discover of effective marketing strategies, SnapKnot was able to gain momentum for their rival together with their brand. If yous never idea social could give yous the boost yous needed to kick-start a travail or grow your pipeline, recall again. Given the cash-strapped state of pocket-size businesses together with start-ups, I recall SnapKnot’s work of a Facebook rival to nurture their build together with drive ROI was cipher brusk of genius. Influenza A virus subtype H5N1 well-executed rival or social strategy tin last the dissimilar betwixt turn a profit together with failure.

If yous haven’t considered contests equally work of your marketing strategy, I encourage yous to acquire to a greater extent than near Facebook related contests together with produce upward one's heed how yous tin leverage them for your ain business.

If you’re interested inwards learning to a greater extent than near SnapKnot, or would similar to acquire to a greater extent than near their social engagement, visit SnapKnot Facebook Page.

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