How Much Content Is Enough?

I've been doing a ton of reading on Content Marketing.  Ever since the Google Penguin update (yeah, Panda too), I'm seeing to a greater extent than data virtually content marketing.  Essentially, the thought is to exercise unique, character content for your blogs, websites, etc.  And I become it, content is nevertheless king.  But what is character content?

Content is no longer a uncomplicated article that covers a topic inwards your niche, I retrieve its to a greater extent than than that.. it has to be!  Quality content uses all types of media in addition to packages it inwards dissimilar ways for a item audience.  Here are only a few pieces of "content" you lot should consider.

--Articles
--Videos
--Images
--Customer Reviews
--Local Company Profiles
--Press Releases

--Infographics
--Social Media Updates
--White Papers

Think beyond the written word.  Technology has afforded us the might to exercise meaningful content for our audiences inwards dissimilar shapes in addition to formats.

I retrieve the companies that volition succeed inwards this content starved generation conduct maintain to hold upwards masters inwards repackaging.  No 1 inwards their correct heed has all of the necessary resources to move on pumping out content later content.  And truthfully, content marketing doesn't ever operate that way.

Repackaging
To succeed, you lot involve to retrieve virtually packaging in addition to repackaging character content over again in addition to again.  This tin hold upwards done inwards a linear fashion in addition to fewer resources.  For example, giving a presentation tin create a transcript, video, in addition to slides to hold upwards uploaded to slide share.  You tin fifty-fifty tweet virtually your presentation or postal service it to Facebook.  The cardinal is repackaging.

Repackaging tin conduct maintain many forms.  Do you lot conduct maintain a strategy inwards house to repackage your content?  Probably not.  I know that I'm only thinking virtually it myself based on approximately of the complexities associated alongside content distribution.  For example, I used to brand all of my social updates via Twitter which was attached to my Facebook in addition to LinkedIn accounts.  Now that a social separation has occurred in addition to at that spot are many novel social sites online, its vital to explore novel options (ex: Hootsuite).

Audience
The companies in addition to websites that succeed inwards engaging their audience in addition to win organic search volition hold upwards masters inwards producing character content their audience wants in addition to producing inwards multiple formats.  This doesn't hateful that you lot involve to heart out novel content past times the infinitesimal but you lot exercise involve dissimilar avenues to part your content.

You may uncovering a few channels that operate best.  Think virtually how you lot tin promote your content 1 time it's produced in addition to part that content across each channel.  You may hold upwards surprised how apace you lot tin spread your content if you've considered all the possibilities at your disposal.

Share your thoughts on producing in addition to distributing character content inwards the comments section...

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