3 Things Marketers Tin Larn From Governor Romney Together With President Obama

This is non a political article. Ant it isn't an article close who volition win the race for the White House during this year's presidential election. Nor is this an article close political policy, polling information or fifty-fifty hot-button social issues.  Rather, this is a post close what the campaigns tin instruct marketers. No i has done to a greater extent than marketing inwards the final few months thus Governor Romney in addition to President Obama. We should definitely locomote learning something from their campaigns.

The Presidential election is less than a calendar week away. The fourth dimension for Americans to remove their leader is nearly at hand. The campaigns receive got churned out good over $1B worth of advertisements, videos, content in addition to branding. They receive got pounded each other, lauded their owned accomplishments, in addition to pandered to the American people. After this sprint of a campaign, the candidates tin directly encounter the complete line. They are sprinting downwards the homestretch inwards an bear witness to locomote hired for the most powerful undertaking inwards the world.

What tin nosotros receive got from their organizations to assistance ours?

1) Great Video

Have y'all seen the biographic videos produced past times the campaigns? If y'all haven't, hither is Governor Romney’s in addition to hither is President Obama’s.  They are both extraordinarily good done.

Also good done are the campaigns’ negative ads.

And, whether or non y'all similar all the negative movement ads isn't the point. Studies exhibit that most people don't similar negative movement ads. However, those ads attain assistance win elections. The argue nosotros encounter them thus oftentimes is because they work. And, incidentally, they are becoming to a greater extent than common, non less.

The bottom work is this: the ads are good done from a storytelling in addition to video perspective. They pack a ton of information into a thirty instant spot. They are shot well, narrated appropriately, in addition to are to a greater extent than often than non real 'slick' in addition to professional person looking. They don't hire amateurs to attain their work. And they receive got adept copywriters producing the content.

What to do

Now, y'all sure as shooting can’t afford to pass coin similar the Presidential campaigns. However, y'all tin attain good idea out scripts, high character footage, in addition to fifty-fifty decent narration, on a shoestring.

2) Branding in addition to Recognition

You have, no doubt, seen the Obama campaign's sunrise logo or the big missive of the alphabet 'R' that denotes the Romney campaign. Both of these images receive got gained immediate mindshare. They are beautiful looking logos in addition to bring what the movement is about.

More importantly, perhaps, the campaigns receive got maintained cook consistency. Many companies create attain amongst this, swinging wildly from i branding concept to another. While the candidates may verbally swing dorsum in addition to forth in addition to rest inconsistent on the movement trail, their branding has remained constant. Everything from the taglines, to the logos, to the visuals has been choreographed beautifully.

What to do

Get your branding figured out right now.  Some companies waste matter valuable fourth dimension in addition to resources either unsure of their branding, or branding incorrectly. How attain y'all know if you're doing it wrong? Well, hither are a duet of questions to inquire yourself to decide if your branding is clear:

-- If your customers were asked what your tagline is, could they say you?

-- If your employees were asked to depict your logo, could they attain it?

--Can whatsoever employee explicate what your society does AND why y'all attain it amend than anyone else inwards 10 – xv seconds?

--Are y'all branding consistently?

3) Social Media

The campaigns don’t only post materials to their respective Twitter accounts in addition to promise people volition read it. Rather, they genuinely engage amongst their social media audience. Both candidates receive got hosted Google+ Hangout sessions. Both tweet regularly. Both post images in addition to video. Both receive got their immediate families in addition to supporters role social media regularly.

Are the people closest to you—or fifty-fifty all your employee—using social media to spread the goodness give-and-take close your company?

The Obama movement ready novel standards for social media marketing inwards 2008. And both campaigns are doing a corking undertaking this year. The Obama movement clearly had a built inwards social media engagement payoff coming into the race. But the Romney movement has sought to mitigate that advantage. Both campaigns sympathise how critical social media marketing is. They assay to tendency on Twitter, accrue 'Likes' on Facebook, in addition to +1s on their websites.

This should locomote a valuable lesson for marketers everywhere.

What to do

I am ever stunned past times how reluctant employees are close getting involved inwards the social media efforts of the society they operate for. Companies similar Hubspot in addition to Marketo receive got xx to 25 employees on Twitter. They tweet regularly, construct their ain cook constantly, in addition to grow followers daily. These companies acquire it. We’re nevertheless working on it at LogMyCalls. Other companies create attain to acquire anyone exterior of the marketing division to fifty-fifty post company-related things on their Facebook pages or create a Twitter account.

To remedy this executives at some companies become thus far every bit to inquire prospective employees during the interview process—for whatsoever position—if they are comfortable having diverse social media accounts in addition to sharing content on social media. 

Share this post