How Psychology Drove To A Greater Extent Than Or Less Of 2013’S Peak 10 Videos To The Top

YouTube of late revealed the top 10 viral videos of 2013. Since marketing videos are my business, hither is a critique 4 of them to laissez passer you lot an take in of how the psychology of sharing helped them achieve the top. 

#4 Miley Cyrus - Wrecking Ball (Chatroulette Version) past times Steve Kardynal

• Humor

This takes Tom Cruise dancing inward his underwear inward Risky Business to a whole novel level. The scraggly beard in addition to super tight tighty whities ship us over the exceed every bit he gyrates on the couch in addition to hangs from an inflatable wrecking ball. And singing along to Miley Cyrus is way funnier than to Bob Seger. Hilarious.

• Public

The raw authenticity from the guy’s webcam makes us experience similar we’ve accidentally dropped inward on the incorrect conference telephone telephone – real wrong. And seeing existent people inward the left pane experiencing the video lends credibility; but similar a sit-com laugh-track, their laughter causes us to laugh. 

• Unexpectedness

Seeing a grown human being dancing inward his underwear, licking a hammer in addition to swinging on a prophylactic ball hanging from a rope is shocking, to tell the least.

#6 Volvo Trucks “Live test” 

• Awe

A guy (an old guy at that!) doing the splits betwixt ii large semi trucks travelling backwards is highly unusual, dangerous, in addition to awesome. While it may take away maintain been faked (even though the makers swear it isn’t), the drama that Volvo manufactured is real. Judging from the comments, it was faked but that didn’t appear to halt millions from sharing it.

• Celebrity

Unfortunately for Volvo, I’m afraid using Jean-Claude Van Damme for this spectacle discounts the possibility that it’s real. How old is the guy anyway? Using somebody to a greater extent than nimble, such every bit an acrobat from Cirque du Soleil, mightiness take away maintain made it to a greater extent than believable. Plus, he’s been out of circulation for thence long I don’t intend his inclusion provides much of a boost. 

• Unexpectedness

For those who intend such a stunt is possible, this is really mind-blowing. People mightiness examine it for prove of a greenish concealment downwardly the road. But the immediate touching on is really incredible. 

Additional note: Given that this video is from a major truck manufacturer, the virality was most probable boosted amongst advertising. The companionship doesn’t laissez passer whatever stats on how much coin they spent to promote it thence nosotros don’t know sure enough how viral it actually was. Perhaps a minor budget was devoted to acquire the word out thence it took off on it’s own.

#7 YOLO (feat. Adam Levine & Kendrick Lamar)

• Celebrity

Adam Levine in addition to Kendrick Lamar are both serious A-list musical talent thence nosotros sit down upwardly in addition to accept notice. We wouldn’t dear this video nearly every bit much every bit nosotros practise were it non for the performers who deliver it.

• Humor

Wearing ear protection inward a nightclub is but the starting fourth dimension of a hysterical poke at trying to curb youthful indiscretion. Don’t always travel, but alive inward a titanium bomb shelter. In fact, brand a titanium adjust inward representative a pianoforte falls on you. Great stuff.

• Tastemakers

Adam Levine, Kendrick Lamar, in addition to Andy Samberg probable aided the initial distribution using their ain social networks. And it originally aired on Sat Night Live thence millions saw it earlier it hitting the web.

• Unexpectedness

Adam Levine in addition to Kendrick Lamar advising immature adults to live careful is but every bit unexpected (and funny) every bit Christopher Walken needing to listen to a greater extent than cowbell.

#8 Telekinetic Coffee Shop Surprise

• Awe

Seeing a miss slamming a grown human being upwardly against the wall using her telekinetic powers leaves a lasting impression. Even better, the awe nosotros experience upon seeing the expressions on the uninformed is fifty-fifty to a greater extent than powerful.

• Humor

Even though Candid Camera pioneered the concept to a greater extent than than lx years ago, this clever video shows that hidden photographic telly camera stunts tin terminate nonetheless work. We bask existence inward on the secret, in addition to dear to express joy at the pitiable sucker who isn’t.

• Story

Even though the ii are non perfectly intertwined, telling friends nearly the video easily parlays into a give-and-take nearly the sponsoring product, the film Carrie.

Additional note: Given that this video is from a major film studio, the virality was most probable boosted amongst advertising. The companionship doesn’t laissez passer whatever stats on how much coin they spent to promote it thence nosotros don’t know sure enough how viral it actually was. Perhaps a minor budget was devoted to acquire the word out thence it took off on it’s own. 

Were these videos but lucky? Hardly. Thanks to groundbreaking research, nosotros right away know that getting something to become viral takes much to a greater extent than than mere luck. There are several traits that companies tin terminate bake into their marketing content to leverage the psychology of sharing. And nosotros also know that socialized content tin terminate deliver far ameliorate client appointment than advertising. To larn to a greater extent than nearly the psychology of sharing, see InterplayAgency.com.

Special cheers to Dan Clark for today's post. Dan Clark is the possessor in addition to Creative Director of Interplay Agency, a leading content marketing consultancy based inward the San Francisco Bay Area. Contact data below:

InterplayAgency.com  

@InterplayAgent  

http://www.linkedin.com/in/kdanclark

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