10,000 Twitter Followers. Who Gives A &^%$#@

Have you lot gotten caught upward inwards the all the social media hype? I know that I'm on a fleck of a rant today only it seems similar the exclusively matter people verbalize nearly these days is social media.  Don't larn me wrong, I travel social media every bit much every bit the side past times side guy - only I'll hold upward the foremost to say you lot that it tin hold upward largely overrated.

I was of late talking to a friend nearly Facebook.  He told me that he had over 500 friends.  I speedily responded past times telling him that I had to a greater extent than than 700 connections on LinkedIn.  He fired dorsum telling me that he had over 5,000 Twitter followers.  I laughed out loud as well as told him that I'm flirting alongside 10,000 followers on Twitter (@mfleischner).  

Then he asked the most powerful questions of all, "What's the point?"

And he was correct - for the most part.  The reality is that many of your Facebook friends, Twitter followers, Google+ circles, as well as thence on volition never actually concern human relationship for to a greater extent than than a number.  It's truthful that you lot tin leverage your base of operations through approximately type of linear dialog only don't facial expression to hold upward going to ball games alongside people on your list.  The typical dorsum as well as forth tin hold upward somewhat meaningless.  You know, the I post something, you lot post something banter!  But at the terminate of the day, many of these people are non your friends as well as volition probable non purchase what you lot bring to offer.

How to Use Social Media For Profit

The interrogation I seem to larn a lot is how to ready social media for profit.  Even though my full general accounts are a mix of friends, followers, as well as lookers, other accounts that I've developed are modest only focused.  For example, those next this weblog are all interested inwards marketing, Internet marketing, or SEO.  This is a homogenous grouping that I depend on for feedback as well as interaction. In fact, I travel your comments to cast what I verbalize nearly on this blog.  

When you lot bring a vocalization inwards a specific group, focused on a specific topic, the audience is much to a greater extent than probable to pay attending to what you're reading, what websites you lot use, as well as fifty-fifty the products your buying.  That's typically how you lot tin earn affiliate commissions or promote your ain products.

Getting Started

The best house to start alongside whatever social media marketing drive is at the beginning.  Think through what your goals are, what you lot volition cover, as well as specifically, who your target is.  Regardless of objective, belonging to your social media circle is going to bring to attain value.  What makes you lot unique?  What data tin you lot furnish that no ane else does?  What's your draw?

After you've started to generate content for your audience as well as portion data or resources that create value, then, as well as exclusively then, tin you lot start to monetize your social media accounts.  Posting data on products or services, advertising revenue, as well as other streams of income are possible if you lot bring an engaged audience.  Keep inwards hear however, that you'll bring to raise relationships if you lot desire to brand the most of your social media accounts.  Said approximately other way, social media isn't a used auto demo room - its a house where you lot ready relationships.

Think ii pace marketing.  Using social media is actually all nearly relationships.  Once you've developed a human relationship the side past times side pace is to pass to a greater extent than fourth dimension together as well as portion what you lot have.  For example, when I launched my book, SEO Made Simple, I gave away a full SEO chapter of the majority on the Marketing weblog out of honour as well as appreciation for my readers.

From my perspective, this is the best agency to ready relationships over the long term using social media.  In improver to getting the discussion out, social media has a lot of benefits fifty-fifty if a large portion of your audience isn't all that engaged.  Social media isn't nearly numbers, it's nearly relationships!

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